Of course, it will never be enough to meet only five of the over 200 different factors that affect how your company’s website or your private blog is perceived by Google as a search engine. Here are top 5 Google Ranking factor described by the best SEO agency in Melbourne.
However, some of these different ranking factors included in the Google Algorithm rules will be less important. With that said, they will not be anything you can ignore, but there will be five different factors that 2017 are considered to affect your placements more than all the others do. These are we going to take a quick look under the hood on.
1. The key to powerful links
It has long been known that high-quality links from other sites on the web positively affect your website’s ranking in search results. 2017, this will still be a killer tool for anyone who wants to be seen in high rankings. This is considered to be the largest, but here is the difference between links and links, which do not always get a good result in the link profile if they are not performed in accordance with current rules.
Quantity – Anchor texts – Authority
If you have many links to your website of high quality, then this will of course be positive. However, beware of junk and spam links and instead invest in getting a smaller number of quality links as this becomes very important today. Touching anchor texts , these should be varied today and no longer contain primary keywords to get the best results. Also, the authority of the website you link from is important. Here there should be someone with a good reputation, which has been with and linked to others before.
2. Content – Content is king!
Without content, your page will not be popular in Google. This is about relevant, unique and engaging content that speaks right to both Google and your readers. Previously, a clear limit could be set for how far a content would be, but this has long since disappeared. The smart search engine Google now understands what it’s reading. This allows you who have extensive and focused content relevant, can use you of long texts and love more of Google.
3. The speed of your website / website
As the transition to a mobile search index in Google is soon fully customizable and functional, this will mean a concentration on mobiles and tablets. In the long run, this will mean less power in these devices, which means that your website needs to be optimized to be as fast and as easy as possible.
4. Optimise your Click Trough Rate (CTR)
Today, there are more and more indications that CTR from search results to your website affects your ranking in the rankings. What shows this is that the top ranked online pages have one of the best CTRs available. However, this need not be true. However, always make sure to optimize titles, headlines, and meta which you quickly see leads to higher search results.
5. Mobile home page customisation
Perhaps it’s actually responsive design and your website is mobile-tuned which is the most powerful ranking factor available today. If you do not want to do this, you risk as entrepreneurs today to miss more than 50 percent of your potential customers and clients. This is a page that can be viewed and read in all devices and has a very fast charging time.