Social media Trends in 2018

2017 offered more mobility and a greater need to pay to reach out with its content in social media. How will 2018 look like? We are going through the trends that are expected to be great on social media 2018!

Talkwalker has asked a number of experts in social media, communications and marketing what trends in social media they believe will dominate in 2018. We have summarised the list in brief.

Do Social media really helps in Digital Marketing?

This is the most frequently asked question in early 2018. Well, Social media can help in digital marketing but not up to 100%. Social media influence in Digital marketing getting down and down as times goes on.

1. Advocacy Marketing

So-called advocacy marketing will increase significantly, where word-of-mouth is used by marketers on a larger scale by using brand representatives such as employees, customers and partners. LinkedIn’s function as a professional network and as a platform for content has pushed this development forward.

 

2. Better shopping

AR and the increasingly important role of mobile operators will create better and more engaging shopping in paid and organic channels. We will see more and better types of e-commerce options such as Facebook marketplace.

 

3. AR in advertising

The growing AR market will also create more opportunities to give their ads another deep and different type of engagement with higher interactivity.

 

4. Focus on voice-steered

Content optimised for voice-driven searches will become increasingly important the more we use voice-controlled assistants like Siri, Cortana and Alexa. Paid social content, paid searches like Adwords, and keeping an eye on what results a voice search will be of importance.

 

5. GDPR Adaptation

With the introduction of GDPR, it will be important for marketers to find suitable ways to create and deliver relevant campaigns to specific audiences and segments without using individual identities.

 

6. Chat bots

Anyone who has ever opened a support chat or similar on a website has probably encountered a chatbot without knowing about it. 2018 will be the year when the use of chat bots is increasing both on the web and in social media. AI helps companies create a tailor-made and consistent overall experience for the customer.

 

7. Real-time marketing

Real-time analysis and statistics combined with marketing automation will mean that businesses and brands can reach out faster to social media buyers.

 

8. Less organic

The reduced organic reach on Facebook will continue in 2018 and it will be the year when companies and brands realize that optimized and qualitative content along with a well-thought-out social media advertising strategy is necessary.

 

9. More moving

2017 was a strong year for moving content in social media and it will only continue to grow. It is estimated that moving will account for 80% of all consumer traffic on the internet in 2021. Facebook will also challenge YouTube with Facebook Watch.

 

10. Trademark protection on social media

Fake news, fraud and trademark infringement are becoming more common on social media. Both the companies at risk of being exposed and the social networks where this happens are actively trying to prevent and prevent this from happening.